[November 5, 2025, Beijing] Today, the all-new Mercedes-Benz Electric CLA made its official debut, offering three model choices: the Mercedes-Benz Electric CLA 300 L Super Long-Range Version, the Mercedes-Benz Electric CLA 300 L Super Long-Range Leading Intelligence Version, and the Mercedes-Benz Electric CLA 300 L Super Long-Range Champion Limited Edition (limited to 100 units). The nationwide exclusive launch prices are RMB 249,000, RMB 285,600, and RMB 299,900 respectively. The all-new Mercedes-Benz Electric CLA is the most efficient and intelligent mass-produced model from Mercedes-Benz, featuring a class-exclusive electric two-speed transmission that delivers an energy consumption of 10.9 kWh/100 km, establishing it as the energy efficiency benchmark in its segment. It boasts an AI-powered intelligent cabin that incorporates ByteDance's Doubao large model, along with an urban and highway pilot assist system developed to Mercedes-Benz standards in collaboration with Momenta, providing a tailored intelligent mobility experience for Chinese customers. The all-new Mercedes-Benz Electric CLA further upholds Mercedes-Benz standards in luxury ambiance and safety technology, with 142 illuminated stars that light up in a breathing pattern to enhance the sense of ceremony, and comes standard with a class-leading 11 airbags for comprehensive safety assurance. The all-new Mercedes-Benz Electric CLA is available at Mercedes-Benz all-electric dedicated dealers nationwide, offering a limited-time nationwide exclusive launch price effective from the launch date.

Upon debut, the all-new Mercedes-Benz Electric CLA will provide abundant limited-time purchase benefits, Customers who place orders by December 31, 2025 (inclusive) eligible to enjoy multiple perks. The all-new Mercedes-Benz Electric CLA offers a range of driver-assistance products. Customers who order before the deadline can receive up to RMB 30,000 in discounts and an additional one-year urban pilot driving usage right, with the longest option allowing purchase of 6 years to get 7 years, and those who share their orders early can obtain a limited-edition Mercedes-Benz luggage set. Owners who select the Mercedes-Benz Electric CLA 300 L Super Long-Range Leading Intelligence Version or the Super Long-Range Champion Limited Edition can also receive an additional one-year urban pilot driving usage right on top of the standard three-year offering. Customers who place limited-time orders can also benefit from a limited-time financial exclusive solution with zero down payment and low-interest rates over 36 months, effortlessly embarking on their luxury all-electric journey. On the launch day, Mercedes-Benz simultaneously unveiled a new public welfare plan and officially announced the brand's new ambassador—Wang Chuqin, the world champion and the new generation leader of Chinese table tennis—as the first public welfare partner of the Mercedes-Benz Star Fund, the brand’s special public welfare fund.

The Three Models Offer All-Round Capabilities with Luxury Standard Features and Diverse Choices

The launch of the all-new Mercedes-Benz Electric CLA introduces three models, equipped with extensive standard configurations that enable customers to enjoy luxurious, efficient, intelligent, and worry-free all-electric mobility.

The luxurious design of the all-new Mercedes-Benz Electric CLA is imbued with vitality. It comes standard with a star-pattern closed grille, where 142 stars on the front face light up dynamically in a breathing pattern, greeting the owner upon startup. Mercedes-Benz has exclusively developed a "car language" system, featuring up to six "SoundExperience" holistic sound themes that span five key scenarios: approaching, entering, driving, parking/charging, and leaving. From welcome and startup to command triggers and alerts, each vehicle state is accompanied by a unique sound, creating an emotionally enriching luxury travel atmosphere through exquisite audio-visual design.

As a benchmark for energy efficiency, the all-new Mercedes-Benz Electric CLA comes standard with the "Five Key Technologies" for efficient mobility. The ternary lithium battery employs a high-nickel cathode and silicon oxide anode, combined with an 800-volt electrical system, the world's first class-exclusive electric two-speed transmission designed specifically for energy efficiency, and a multi-source heat pump system. This configuration enables an ultra-long range of 866 km (under CLTC conditions) and ultra-low energy consumption of 10.9 kWh/100 km, along with a maximum charging power of 320 kW, eliminating range anxiety for both urban commuting and intercity travel.

The all-new Mercedes-Benz Electric CLA is "the most intelligent Mercedes-Benz vehicle in history", built upon the all-new self-developed MB.OS architecture and equipped with the latest generation in-car system. Empowered by ByteDance's Doubao large model and AISpeech voice interaction, the standard Mercedes-Benz Virtual Assistant is efficient in interaction and knowledgeable, even capable of understanding different emotions, making it both useful and considerate. Mercedes-Benz, in collaboration with Momenta, has tailor-made a driver-assistance system for Chinese customers. The brand's pioneering "human-machine cooperative driving" concept delivers a smoother lane-changing experience, enabling relaxed driving without wrestling for control of the steering wheel.

In the electric era, many standards are still being defined by Mercedes-Benz. The all-new Mercedes-Benz Electric CLA comes standard with 11 airbags and underwent over 180 real-vehicle crash tests before its launch, safeguarding passengers through substantial investment in overall vehicle safety. The all-new Mercedes-Benz Electric CLA boasts industry-leading electrical safety standards and has passed multiple authoritative testing and certification programs. These include a five-star rating in the China Electric Vehicle Fire Safety Index assessment (whole-vehicle battery nail penetration test), the NESTA whole-vehicle electrical safety verification test, and the China Automotive Technology and Research Center's "EMTA Human Health Protection Star" certification. Regarding electromagnetic safety, Mercedes-Benz took the lead in formulating the international standard for reverberation chamber testing related to electromagnetic safety, which is scheduled to be adopted as a new national standard in China in 2026.

Building upon this foundation, the all-new Mercedes-Benz Electric CLA offers multiple variants to cater to customers' diverse mobility choices. The Mercedes-Benz Electric CLA 300 L Super Long-Range Leading Intelligence Version and the Super Long-Range Champion Limited Edition come standard with the largest co-pilot entertainment screen in its class at 14 inches, making every journey exceptionally enjoyable. Both variants feature standard AMG body styling components, combining sharp design with a dynamic silhouette to further highlight a distinctive personality. They also provide urban and highway pilot assist system, capable of starting from 0 km/h at the roadside, complemented by intelligent parking assist and trace-based reverse assist, all underpinned by safety rules, making travel more effortless.

On launch day, the Mercedes-Benz Electric CLA 300 L Super Long-Range Champion Limited Edition (limited to 100 units), infused with the "champion's essence" of Mercedes-Benz brand new ambassador Wang Chuqin, made a surprise debut. Based on the CLA 300 L Super Long-Range Leading Intelligence Version, it adds standard Night Package, AMG Sport Package, geometric multi-beam LED headlamps, and a Burmester® 3D surround sound system, delivering a comprehensive sensory experience elevated from the inside out. Beyond exclusive configurations, the Super Long-Range Champion Limited Edition also features Wang Chuqin digital elements, from the in-car system and smartphone interfaces to navigation and travel sound effects, ensuring the champion's theme accompanies the owner on every journey.

With all-round capabilities, exclusive services, and exceptional value offers, the all-new Mercedes-Benz Electric CLA will meet the needs of more luxury electric vehicle customers. All-new Mercedes-Benz Electric CLA – CLASS OF MY OWN!

A Powerhouse Collaboration Creating a Crossover Standout, World Champion Announced in New Role

The all-new Mercedes-Benz Electric CLA is not just a nice travel companion but also a "fashion item" that expresses individuality. The grand launch party served as the perfect stage to showcase diverse lifestyles. Mercedes-Benz presented a co-created McDonald's-liveried vehicle, creating an ultra-"Mai Chi" (McDriven) captivating scene, alongside a collaborative artwork with League of Legends, dedicated to crafting moments where reality and gaming passion intertwine.

Simultaneously, based on a shared passion for public welfare and a common pursuit of transmitting positive values, Mercedes-Benz brand new ambassador—Wang Chuqin, the world champion and the new generation leader of Chinese table tennis—become the first public welfare partner of the Mercedes-Benz Star Fund, the brand’s special public welfare fund. On the occasion of the Mercedes-Benz Star Fund's 15th anniversary, the two parties will jointly launch a youth quality education public welfare project. Plans are underway to provide quality education supplies and courses covering culture, sports, arts, and science to children in over 100 schools across China (including four Mercedes-Benz Hope Schools) over the next four years, supporting the growth and development of youth. This philanthropic initiative will leverage Mercedes-Benz's long-term presence in the public welfare field and Wang Chuqin's extensive positive influence among the younger generation, encouraging public participation in philanthropic practices, spreading the spirit of public welfare, and injecting new energy into quality education for youth.

From the 2018 A-Class sedan making a surprise appearance at the fashion hub Beijing Shougang Park, to the 2023 E-Class sedan flashing at the trendy landmark 798 Art District, and now to the all-new Mercedes-Benz Electric CLA shining brightly at Langyuan Station, in recent years, Mercedes-Benz and its customers have moved forward together in a mutual journey. With its iconic Three-Pointed Star portfolio leading travel trends, Mercedes-Benz has made impressive appearances at Beijing's hottest trendy spots, continuously resonating with the Chinese market and striding forward passionately with the contemporary youth.

*Model configurations are subject to the specifications at authorized dealerships.