Company News
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All-New Mercedes-Benz CLA Long Wheelbase Makes Debut, as BBAC Showcases Multiple Models at Auto Shanghai
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| Source： Release Time： 2025-04-24 16:45:19 |
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[April 24, 2025, Shanghai] On April 23, Beijing Benz Automotive Co., Ltd. (BBAC) made an appearance at Auto Shanghai 2025, showcasing a variety of stunning models including all-new CLA Long Wheelbase and E-Class Long Wheelbase. The all-new CLA Long Wheelbase, the first model developed based on the Mercedes-Benz Modular Architecture (MMA), made its debut at the auto show and will be officially put into production in 2025, further expanding BBAC's all-electric product mix and bringing more luxury and sustainable mobility options to customers.
“The all-new CLA Long Wheelbase unveiled at Auto Shanghai stands as the most intelligent vehicle Mercedes-Benz has ever made,” said Jörg Bartels, President & CEO of BBAC. “As a reflection of BBAC's strategic advances in digital transformation and intelligent manufacturing, its debut here brings us one step closer to the start of mass production. Upholding the concept of ‘Made in China, for China’, we will expedite the transformation and upgrading of our production and manufacturing processes, cultivate a more diverse premium product matrix, and strive to build the most desirable vehicles for Chinese customers.” “As BBAC prepares to celebrate its 20th anniversary this year, the mass production of the all-new CLA Long Wheelbase will stand as a milestone of our intelligent manufacturing, injecting robust momentum into our progress towards reaching a cumulative output of 6 million completed vehicles,” said Zhang Zhengye, Party Secretary and Senior Executive Vice President of BBAC. “Moving forward, we will continue to deepen our transformation towards ‘electrification, digitalization and low carbonization’, constantly providing new benchmarks for the industry to expedite the cultivation of new quality productive forces.”
The all-new CLA Long Wheelbase inherits Mercedes-Benz standards, offering Chinese customers a customized extended space, personalized in-car interaction, and industry-leading intelligent assisted driving. Built with top-notch energy efficiency in the segment and China-fit digital experience, this new model is dedicated to fully meet Chinese consumers' expectation for luxury and intelligent electric vehicles.
The electric transformation and intelligent advancement of BBAC's product mix relies on its constantly upgraded intelligent manufacturing system. While comprehensively implementing the digital concept of Mercedes-Benz Cars Operations 360 (MO360), BBAC continues to actively explore the in-depth application of cutting-edge technologies such as digital twin technology, AI and humanoid robots in production, seeking to improve efficiency while ensuring that all products continue to meet Mercedes-Benz's global standards of excellence. Adhering to BAIC Group's “BLUE Plan” and Mercedes-Benz Group's “Ambition 2039” strategy, BBAC is dedicated to its social responsibility as a corporate citizen and committed to achieving energy conservation and emission reduction in all aspects of the automotive manufacturing supply chain and production processes.
By continuously improving its intelligent manufacturing capabilities and building a comprehensive product mix spanning both NEV and ICE models, BBAC has achieved steady progress in production and operation, successfully meeting its production and operation goals for the first quarter of this year. While accelerating the SoP of new products, BBAC will strive to build the most desirable cars in China for customers while supporting the high-quality development of the automotive industry in Beijing. |
