[October 8, 2024, Beijing] On October 6th, as Coco Gauff perfectly scored the deciding point to cap off a tense and well-fought competition, the 2024 China Open Women’s Singles championship came to a close, signaling the end of the two weeks of excitement of the China Open. At the award ceremony, Zhang Jianyong, Party Secretary and Chairman of BAIC Group and Chairman of BBAC, awarded the mascot of this year’s China Open to the champion, symbolizing the proud partnership between BBAC and the China Open in making this event a resounding success.

“BBAC and the China Open have been working hand in hand for the past 15 seasons, and in doing so have witnessed each other’s growth,” said Jörg Bartels, President & CEO of BBAC. “From the first locally-produced Mercedes-Benz E-Class vehicle to current lineup of 11 vehicles, BBAC has been upgrading and iterating its product matrix while enhancing its comprehensive strength. We look forward to continuing to further integrate the enterprising spirit of sportsmanship with the BBAC spirit of ‘The best or nothing.’, as we bring more new experiences of premium mobility to a wider range of customers.”

“Over years of close cooperation, BBAC and the China Open have achieved common growth and mutual achievements,” said Zhang Zhengye, Party Secretary and Senior Executive Vice President of BBAC. “As the China Open has been successfully upgraded to a WTA 1000 event, its influence expands at the same time as BBAC's comprehensive strength continues to improve, consistently achieving new milestones in “million-level” output cycles. Moving ahead, BBAC will work to more fully carry out our social responsibility while pursuing its own sustained high-quality development, as we seek to promote the development and vitality of the automotive industry and sports in China.”

Creating a luxury experience with the shining Star

The 2024 China Open has not only reflected the same high standards as previous years at the level of competition, but has also achieved a wide-ranging upgrade in multiple dimensions, including event organization and spectator experience. The competition brought together a strong roster of international tennis stars along with a large number of enthusiastic tennis fans from around the world. As a close partner of the China Open, BBAC presented several of its key products in the venue and beyond, helping the China Open create a superior international experience for spectators through a variety of brand activities and premium mobility services.

Several locally-produced Mercedes-Benz products including the E-Class L, GLC L, GLB, EQE SUV and EQB models were showcased at the BBAC Brand Center and Booth in the National Tennis Center, attracting the interest of tens of thousands of tennis fans and car enthusiasts with its multi-product matrix and forward-looking intelligent technologies, reflecting the product strategy of “dual focus on fuel and electric vehicles”. This proud display allowed each visitor to personally experience the excellence of Mercedes-Benz vehicles and the leading level of “Made in China” manufacturing.

A similarly impressive performance was given by the official concierge team outside the venue. During the China Open, the concierge team consisting of the E-Class L, GLC L, EQE SUV and EQE models provided comfortable premium and sustainable mobility services for VIPs and tennis players from all over the world, demonstrating the extraordinary strength of China’s high-end automobile manufacturing.

Pointing the way for high-quality development through cross-disciplinary cooperation

BBAC has worked hand in hand with China Open as the chief sponsor for 15 seasons, setting a model for cross-disciplinary cooperation between the automotive industry and the world of sports. Through the international platform provided by the China Open, BBAC not only showcases its high-end automobile manufacturing technology and achievements of “Made in China” to a wide range of car fans and tennis enthusiasts, but also helps to spread the passion and excitement of tennis to more people, promoting the development of sports in China and beyond.

During the event, competing players such as Harri Heliovaara and Henry Patten came to the BBAC Brand Center for the Celebrity Interaction, which allowed a large number of tennis and car fans to enjoy the unique opportunity to interact with the world’s top tennis stars up close. BBAC also held the 2024 BBAC OPEN at the Clay Court of the National Tennis Center, reflecting the professional standards of previous years’ events and allowing every participant to enjoy the excitement of international tennis competition through BBAC’s own event management system.

In the process of supporting the China Open for many years, the values of striving, perfection, health and optimism represented by tennis have also been deeply rooted in the corporate culture of BBAC. Whether on the court or in their work, BBAC employees always adhere to the spirit of “The best or nothing.” and the attitude of forging ahead with determination, constantly promoting BBAC to move forward steadily on the road of higher-quality development.

The 2024 China Open has come to an end, but the striving spirit reflected by the players on the court has left a memory that will long remain in the minds of the spectators, and the brand activities and premium mobility services of BBAC have likewise left their own deep impression on countless visitors. In the future, BBAC will continue to uphold the spirit of sportsmanship, forging ahead with determination and striving for the lead, and constantly drive forward its strategic transformation towards “electrification, digitalization and low carbonization”, providing consumers with more premium, sustainable and intelligent mobility choices, and injecting new vitality into the development of the sports cause and the automotive industry in China.