2023 China Open Concludes
Source:          Release Time:  2023-10-08 16:08:02

[October 8, 2023, Beijing] With Swiatek winning straight sets, the 2023 China Open women's singles championship came to an end, bringing the 13-day tournament to a conclusion. At the awarding ceremony, Joerg Bartels (President & CEO of BBAC) presented the champion with the mascot of the 2023 China Open, which came to a successful conclusion.



A Festive Celebration of Athletic Excellence

This year, the China Open celebrates its 20th anniversary, marking a new stage in its journey to become the top comprehensive tennis tournament in the Asia-Pacific region. In 2023, BBAC also celebrates its 18th anniversary, as the company continues to make steady progress on the road of high-quality development. This year's China Open is also unique as it coincides with both the Chinese Mid-Autumn Festival and the country's National Day. On this special occasion, tennis superstars from across China and around the world once again gathered in Beijing, joined by countless fans eager to experience up close the passionate confrontation between the sport's leading players. As the presenting sponsor of the 2023 China Open, as well as a close partner who has supported the event for years, BBAC played a key role in this year's tournament, helping to consolidate its reputation as a leading "super event" in Asia. BBAC's top products made an appearance throughout the China Open, offering premium mobility and contributing to an all-around luxury viewing experience.



The BBAC Brand Center, located on the south side of the National Tennis Center, presented the vehicle body of all-new EQE SUV and four locally produced Mercedes-Benz vehicles: the all-new EQE SUV, EQE, GLC L and GLB. Among them, as two masterpieces of BBAC's electric strategic transformation, the locally-produced all-new EQE SUV and EQE are based on the Mercedes-Benz EVA platform. The production of these two models is fully integrated with the intelligent manufacturing concept of "digital, flexible, efficient and sustainable", dedicated to offering a high-quality sustainable luxury option to Chinese customers. The luxurious and practical product lineup on display at the BBAC Brand Center has attracted tens of thousands of tennis fans and car fans to come and experience the cutting-edge innovation represented by BBAC. With their unmatched combination of luxury, technology and practicality, the vehicles on display attracted tens of thousands of fans and car enthusiasts to visit the center and experience the legend of Mercedes-Benz in person. Adding another highlight to the 2023 China Open, BBAC provided spectators with a truly up close and hands-on encounter with the luxury quality and infinite appeal of the three-pointed star.



Outside the venue, BBAC's vehicles likewise made a stellar appearance no less stunning than that of the star athletes on the court. The BBAC fleet, composed of all-new EQE SUV, EQE and GLC L, provided comfortable premium mobility services for VIPs and players from all over the world, serving to greatly enhance the influence of the China Open, while once again showing the world the strength and quality of China's high-end automobile manufacturing industry.



A Model of Crossover Cooperation and Social Responsibility

As the first and only presenting sponsor of the China Open, BBAC has been a proud partner of the tournament for 17 years, with the two working together to establish an unparalleled successful model of crossover collaboration between the automotive industry and the world of sports. Through the global stage provided by the China Open, BBAC has given both tennis superstars and countless fans an unmatched experience of its diverse premium product portfolio and on-site activities, so that more people can deeply appreciate BBAC's world-class manufacturing technology and enduring dedication to social responsibility.



In order to better promote enthusiasm for tennis and spread tennis culture in China, BBAC specially invited many stars participating in this year's China Open, including Alex De Minaur, Jessica Pegula and Caroline Garcia, to visit the BBAC Brand Center, where they met with fans and car enthusiasts. By spreading enthusiasm for tennis and for all sports, BBAC aims to effectively promote the development of tennis and sports in China, while also promoting deeper international cultural exchanges, mutual integration and mutual learning.



Over the years that BBAC has supported the China Open, tennis has also taken root and developed in BBAC. As a popular game among employees, tennis helps to enhance their morale, health and dedication in daily work, supporting them as they constantly create new value for China's automotive industry. As a strong bond linking employees and the company, tennis has emerged as a symbol of hard work, attention to health and enjoyment of life, helping BBAC to move forward steadily on the road of sustainable development.


Although the 2023 China Open has come to an end, the athletes' spirit of striving hard on the court has inspired many spectators. The comprehensive brand center presented by BBAC and the cutting-edge products on display have similarly added color and excitement to this preeminent global event. Moving forward, BBAC will continue to implement and spread the spirit of sportsmanship, forging ahead and aiming to build purely electric vehicles as the company pursues its strategic transformation of "electric, digital and low-carbon".