BBAC Is the Presenting Sponsor of the 2023 China Open
Source:          Release Time:  2023-09-29 15:56:07

[September 29, 2023, Beijing] The 2023 China Open kicked off today at Beijing's National Tennis Center, beginning this year's installment of the prestigious international tennis tournament on the day of China's Mid-Autumn Festival. This year, BBAC once again supports the China Open as presenting sponsor, building upon a long history of close collaboration to host a major global event with deep integration of the automotive industry and sports industry.



As the only comprehensive male and female tennis tournament in Asia named after a country, featuring the highest level of skill, the largest number of participants, and the widest influence of any tennis tournament in the region, this year's China Open has once again attracted the world's best tennis players to present a stunning display of prowess. Among them are several women's singles Grand Slam winners such as Iga Swiatek, Aryna Sabarenka, and Elena Rybakina. They are set to be joined by star players including Carlos Alcaraz, Holger Rune, Jannik Sinner, Daniil Medvedev, Casper Rudd, Taylor Fritz and others who will make their debut in the Chinese Open, while famous players such as Stefanos Tsitsipas, Andrey Rublev, and Frances Tiafoe will return to the China Open. In addition, Chinese star players such as Zheng Qinwen, and Zhu Lin are set to appear on the court, much to the excitement of local tennis fans. With this gathering of superstars, the tournament is sure to ignite excitement and passion rivaling that of the world's top tennis events.


Luxurious Mercedes-Benz line-up for this year's tournament

As both a witness and close partner of the success of the China Open over the past almost two decades, BBAC not only provides high quality mobility services for the China Open events, but also showcases the high-end automotive manufacturing technology represented by its leading products and the power of "Made in China" to countless car fans and tennis fans. With its growing capabilities and strong brand appeal, BBAC continues to assist the China Open in enhancing the luxury and influence of the tournament, consolidating its reputation as truly world class event.



This year, BBAC displays the all-new EQE SUV, EQE, GLC L and GLB at the China Open brand exhibition hall. The all-new EQE SUV and EQE, developed based on Mercedes-Benz Electric Vehicle Architecture, present a redefined premium pure electric mobility experience with the globally unified quality standards of Mercedes-Benz luxury, unique upgraded performance exclusive to China, intelligent technology advancing with the times and uncompromising safety requirements. The GLC L and GLB, display the ultimate accomplishments of China's high-end automobile manufacturing with their outstanding design, luxury, comfort, intelligence and off-road driving capabilities. Outside the exhibition hall, the all-new EQE SUV, EQE and the GLC L will also provide mobility services for VIPs and players from all over the world attending the China Open.



While consolidating high-end luxury with electric vehicles, BBAC is also working to accelerate the "Electric only" strategy. At present, BBAC's purely electric product portfolio has increased to 5 models, with the entire series product portfolio having been expanded to 12 models. In addition, BBAC is currently working to further expand its electric influence by building the next generation models based on the Mercedes Modular Architecture (MMA) and Mercedes-Benz Electric Architecture (MB.EA) . In the future, relying on its advanced production platforms, the new models will provide Chinese customers with a wider array of more sustainable premium mobility options.


Practicing responsibility while promoting the vigorous development of automobile manufacturing and sports

BBAC's sponsorship of the China Open for 14 consecutive seasons is a reflection of the company's continuous support for the sports industry and its firm dedication to corporate social responsibility, having become a model of cross-border win-win cooperation. Since the two sides joined hands in 2006, the China Open has been constantly expanding and undergoing significant improvements in terms of event scale, competitive level, operational ability and viewing experience, rising to become one of the world's "super events" in sports and an important venue to showcase the appeal of Chinese culture.



At the same time, BBAC is an important component of Mercedes-Benz's global production network and expands the construction of a high-end automobile production base. The joint venture of Mercedes-Benz comprises three major model platforms – front drive, rear drive and electric vehicle – as well as engine and power battery manufacturing. Over the course of its growth, BBAC has spared no effort to build an intelligent manufacturing system that leads the way to the future. By continuously introducing Mercedes-Benz's leading production technology and digital tools with MO360, it has developed into a benchmark enterprise with globally advanced manufacturing processes and modern management systems. In recent years, BBAC has successively won honorary distinctions and awards such as "Intelligent Manufacturing Benchmark Enterprise", "First Prize of Beijing Science and Technology Progress", and "Beijing Intelligent Manufacturing Energy Measurement Center (Automobile Manufacturing)".



With the start of the 2023 China Open, the three-pointed star of Mercedes-Benz joins the world's top tennis stars to shine brilliantly over Beijing. In the future, BBAC will continue its cooperation with the China Open to inject new passion into the spirit of enterprise, to contribute new achievements to the vigorous development of high-end automobile manufacturing and sports in China.