Recently, the locally-produced Mercedes-Benz standard wheelbase C-Class, just making its debut at 2015 Shanghai Automobile Exhibition, officially rolled off-line in the MRA I Assembly Plant of BBAC. As a star vehicle model highly anticipated by the market, the standard wheelbase C-Class inherits Daimler’s global cutting edge manufacturing process and quality standard, while injecting more sports genes and demonstrating a young attitude and vitality. Its arrival combines harmoniously with the long wheelbase C-Class, which will fully satisfy Chinese customer’s demand for both pleasant driving experience and comfortable driving space, expand further the advantage of BBAC in this market segment, and assist BBAC to step into the fast development lane to become a leading domestic luxury automobile brand.

Locally-produced Mercedes-Benz Standard Wheelbase C-Class Officially Rolls Offline

At the off-line ceremony, Mr. Frank Deiss, President & CEO of BBAC, said, “Since April, BBAC has seen the off-line of two models of GLA and standard wheelbase C-class. With such rapid development, the realization of our target to get the leading position of domestic luxury cars can be expected soon. In the future, we must continue to strictly control the quality of our products, which will be the prerequisite for our success. I believe that relying on the advanced plant, excellent employees and teams, we will certainly be able to create more wonders at BBAC. ”

Mr. Frank Deiss, President & CEO of BBAC, delivered a speech

Moreover, Mr. Chen Hongliang, Party Secretary & Senior Executive Vice President of BBAC, also highly praised the work achievements of the standard wheelbase C-Class project team, and said, “This year marks the 10th anniversary of BBAC. For BBAC, which is young and full of hope, there is still a long way ahead. The standard wheelbase C-Class rolling off-line today is just among the many mountains that we have tramped over. It requires us to continue with our hard work so as to see more beautiful scenery. Of course, we are also glad to see that BBAC products are gaining increasing attention from the market and users. We believe that under the support of BAIC Group and Daimler and such a good momentum, and with the efforts of all, we will soon realize our goal of becoming an internationalized benchmarking manufacturer in the Chinese premium passenger vehicle market. ”

Mr. Chen Hongliang, Party Secretary & Senior Executive Vice President of BBAC delivered a speech

Compared with the long wheelbase C-class on the market, the standard wheelbase C-class rolling off-line this time has created a more sporty vehicle body and more flexible handling performance with a wheelbase of 2,840mm. Meanwhile, the standard wheelbase C-Class, inheriting the same quality as its brother models, carries a pure Chinese core and integrates many of the world’s cutting-edge manufacturing processes. First of all, thanks to the application of the Mercedes-Benz M274 turbo-charging direct injection engine produced by the BBAC Engine Plant, the standard wheelbase C-Class has an acceleration performance unattainable for other brands at the same level. This engine incorporates the most advanced technologies of Mercedes-Benz such as turbo-charging, direct injection, stratified combustion, adjustable oil pump, and intelligent start-stop. It can output the largest peak torque of its class at 1,200 rpm, which perfectly balances the naturally aspirated smooth and turbocharged excellent throttle response, creates a consistent power output, and also achieves the integration of strong power, low oil consumption and low emission. This shows that the standard wheelbase C-Class has unique charm and core advantages as a sports model.

Standard Wheelbase C-Class Carries the M274 Engine Produced by BBAC Engine Plant

Secondly, the standard wheelbase C-class also applies the seven world-leading body connection processes that originate from the Mercedes-Benz S-Class, which enables materials of different strength and different materials to be connected in a solid and resilient manner. It also solves many problems in the field of car body connection, thus setting a benchmark in this market segment for this model in terms of lightweight body, body strength and impact energy absorption and fully meeting the increasing demand for car fuel economy and safety in the contemporary society. In addition, the standard wheelbase C-Class also follows the management of Daimler’s global uniform quality feedback loop, so as to ensure that the finished vehicle’s quality is in full compliance with the global uniform standard of Mercedes-Benz and the highest requirements for product quality of each user.

Standard wheelbase C-Class achieves the harmonious unity between lightweight body and high strength

As a star model of “Made in China, for China”, the standard wheelbase C-Class has reached the cutting-edge level of domestic luxury car manufacturing industry in terms of power performance, body safety, quality control and others. Its arrival will undoubtedly inject more vitality into the existing C-Class series, which makes BBAC invincible in the senior limousine market segment.

Of course, the rapid increase in product competitiveness will also depend on the rapid growth of the comprehensive enterprise strength. Since 2015, BBAC has successively seen the official production commencement of M270 engine, as well as the official rolling offline of domestically-produced GLA and standard wheelbase C-Class. This strong momentum is supported by the ever-increasing world-class lean manufacturing capabilities of BBAC, as well as its powerful strength to introduce, digest and assimilate the core Mercedes-Benz brand technology and advanced manufacturing processes. Take the MRA I Assembly Plant, responsible for the standard wheelbase C-Class assembly and rolling off-line, for example. This plant, with a total steel consumption equivalent to three Eiffel Towers, is the largest single structure project of auto industry in Asia. At present, the plant can make assembly production of Mercedes-Benz long wheelbase C-Class, standard wheelbase C-Class and E-Class through a flexible conveyor chain system suitable for mixed production of multiple models, as well as lean production methods such as modularized assembly, in-time production, zero-storage management and pull-production. Looking at the Daimler Global Plant, there are few assembly plants that can realize the assembly production of vehicle models with three wheelbases on the same production line as the BBAC MRA I. There is no doubt that this marks another milestone achievement in the development of BBAC, and is also an important embodiment of the increasing BBAC lean manufacturing level and overall strength! Based on this, BBAC will have the strength to introduce more and more globally popular products of Mercedes-Benz on its increasingly mature product platform, and continue to expand the subdivided models of various products, so as to form a product structure that integrates both breadth and depth, and fully meet the needs of Chinese users for different levels of luxury cars.

BBAC Management Team and Employee Representatives Celebrate the Standard Wheelbase C-Class Rolling Offline

This year marks the 12th anniversary of the strategic cooperation between BAIC Group and Daimler, and is also the 10th anniversary of BBAC. During the past ten years, BBAC has made industrious efforts based on accumulated strength to develop a unique path of high-end development and quality management. It has become a model of the high-end manufacturing industry in the capital and a flag for the Chinese luxury car manufacturing industry to go global. In the future, BBAC will continue to uphold the “The best or nothing” brand philosophy and keep its promise of providing Chinese customers with the products and services that meet the highest Mercedes-Benz global standards. It will also actively undertake the responsibility of promoting the high-end, low-carbon and internationalized development of Beijing automotive industry, and making greater contributions to the capital economic development and the progress of Chinese luxury automobile industry.