Company News

[November 7, 2023, Beijing] Recently, the Awarding Ceremony of the Third Quality Management Award of the People’s Government of Beijing Municipality was held in Beijing. With excellent management in terms of green supply chains, personnel training, equipment and facility management, process implementation effectiveness, cost reduction and efficiency increase and promotion of innovation for all employees, BBAC’s management effectiveness has been highly recognized. The Company stood out from more than 200 applicants, and won the Quality Management Award of the People’s Government of Beijing Municipality, achieving another high-quality development milestone. Joerg Bartels, President and CEO of BBAC, and Zhang Zhengye, Party Secretary and Senior Executive Vice President of BBAC, attended the ceremony and received the award on behalf of BBAC.

“For a long time, BBAC has always put quality as the cornerstone of its development, adhering to the corporate spirit of ‘The best or nothing.’ and the core value of ‘customer focused’, committed to creating the best products recognized by customers.” Joerg Bartels said, “As an important milestone in the production and operation of BBAC, the Quality Management Award of the People’s Government of Beijing Municipality will witness BBAC's continuous high-quality development and contributions to leading the transformation and development of capital automobile manufacturing enterprises.”

Zhang Zhengye stated, “In the first three quarters of this year, some new Mercedes-Benz models built at BBAC have been successfully launched, and the market performance keeps improving steadily. Our cumulative production volume in the past three quarters also created a record high for the same period in history. At the same time, our excellent high-quality products have been recognized by all sectors of society. This time, the Quality Management Award of the People’s Government of Beijing Municipality once again confirms BBAC’s leading quality management system and strong comprehensive manufacturing strength.”

The Quality Management Award is the highest quality award bestowed by the People’s Government of Beijing Municipality, granted to enterprises or organizations with outstanding quality management results and remarkable economic and social benefits within the administrative area of the city. Recipients must meet a wide range of strict evaluation standards and successfully undergo multi-level review procedures. Only five Quality Management Awards and five Nomination Awards are granted at a time.

Laying a Solid Foundation for High-Quality Development with Intensified Efforts in Quality Management

Upholding the concept of “One Brand, One Quality” and the mission of “Build Mercedes-Benz in China!”, BBAC has established an effective quality management system across all aspects of its business, continuously enhancing the quality awareness of all employees and strengthening whole-cycle quality management to ensure truly comprehensive product quality.

Today, digital transformation is laying a solid foundation once again for the company’s continued high-quality manufacturing. By introducing Mercedes-Benz Cars Operations 360 (MO360), the digital production ecosystem of Mercedes-Benz Cars, and applying digital technologies such as the Internet of Things, big data, industrial Internet and MES system across the board, BBAC has enabled intelligent management and control over R&D, manufacturing, quality, logistics, technical maintenance, procurement and finance. These efforts have achieved a timely and efficient whole-process management of the production system backed by accurate and practicable feedback, which has helped increase the quality of BBAC’s entire range of vehicles produced.

Boasting an advanced manufacturing system and highly refined quality management, BBAC continues to be recognized by authoritative institutions in terms of product quality. In August, the Mercedes-Benz GLC L SUV that is built by BBAC won the highest score in the mid-size luxury SUV segment of the 2023 China Automotive Performance, Execution and Layout (APEAL) Study by J.D. Power, a consumer insights and market research organization, while the Mercedes-Benz E-Class L and GLA SUV were ranked first in the mid-size luxury sedan and compact luxury SUV segments in the 2023 China Initial Quality Study (IQS).

Deepening Technological Innovation, Stimulating Momentum for High-Quality Development

As a “high-grade, precision and advanced” enterprise, BBAC is working to sustain its efforts in advancing digital strategic transformation. This year, BBAC has placed “innovation” as a cornerstone of its corporate culture construction, upgrading its core values to reflect this shift.

Thanks to the comprehensive strength, BBAC has driven numerous breakthroughs in technological innovation, receiving numerous prestigious awards from authoritative industry bodies several times. The Intelligent Manufacturing Management Platform based on the Industrial Internet of Things developed by BBAC was recently granted the Third Prize of China SAE S&T Award 2023 and the Software & Platform Technology Innovation Award at the Smart Manufacturing Industry Ringier Technology Innovation Award Ceremony 2023, in recognition of its achievements in whole-process analysis and prediction capacity, real-time monitoring and forecasting of production status, process quality traceability and visual management, enabling high-quality and efficient production.

Talent development is the foundation for innovation. Since its establishment, BBAC has set up seven employee innovation studios that have cumulatively produced more than 2,000 technological innovation achievements, as well as being home to a strong roster of recognized craftsmen and chief technicians. BBAC is committed to building an increasingly sound innovation incentive mechanism by means of diverse activities and projects such as new energy innovation center, innovation conference and continuous improvement, as it seeks to create a strong innovation culture, help traditional high-skilled employees develop into electrified, intelligent and innovative talents and continuously inject vitality and momentum into high-quality corporate development.

Based on complementary advantages including its complete quality management system, advanced production level and large reserve of highly skilled talent, BBAC’s comprehensive strength continues to improve steadily. In 2022, BBAC recorded a cumulative output of an additional million vehicles and engines at the fastest rate ever, greatly driving social and economic development of the BDA and Beijing.

Fulfilling Social Responsibility to Foster a New Pattern of High-quality Development

While pursuing its own high-quality development, BBAC, as a corporate citizen with a high sense of responsibility, is always committed to fulfilling corporate social responsibility, promoting social harmony and sustainable development in every aspect.

From its position in the BDA, BBAC has established a robust industrial park aimed at providing more local Chinese suppliers with the opportunity to work on the production site, helping drive the optimization and development of the automobile industry supply chain. In addition, BBAC has created tens of thousands of job opportunities for the local community, improving people's livelihood and promoting social development.

Recently, BBAC has launched a series of measures to speed up its low-carbon transformation and development, such as energy conservation and emission reduction, self-made green energy, and purchase of green electricity, seeking to fulfill its commitment to net carbon neutrality as a responsible corporate citizen. BBAC is also maximizing its advantages in green manufacturing for active and full cooperation with supplier partners to jointly realize the vision of green development.

Each honor and award received motivates BBAC to forge ahead with greater responsibility. The Quality Management Award granted by the People's Government of Beijing Municipality provides a new impetus for BBAC to persist in moving forward on the road of high-quality development, achieving breakthroughs in areas including quality management, technological innovation, business performance and social responsibility. At the same time, BBAC is determined to adhere to its “electric, digital and low-carbon” strategic transformation, seeking to make greater and stronger contributions to continuous transformation and upgrading of the automobile industry as well as the sustainable economic and social development of Beijing.